Testimonials
TESTIMONIALS
According to some quick research via Google Search "Testimonials" replaced the old method of guestbooks on websites. It used to be signing a guestbook once you have visited a particular website.
This is not the practice anymore but is rather now replaced with "Testimonials".
The idea of testimonials is to receive positive comments on your service and to use this testimonial for marketing purposes.
Nowadays a "Testimonial" document is published on the website and a visitor is invited to submit a testimonial.
Besides the marketing effect of the testimonial content it also assists in two other aspects of your website's existence and value:
Customers always ask me how can they maintain their website constantly and one of my very first pieces of advice to them is to establish and make use of testimonials. It is a method to keep in touch with your customers and testimonials are not limited to one submission only, therefore constant content can be added to your website.
When a customer submits his/her testimonial the chances are good that the customer used your products and services keywords to your website's SEO advantage.
How to put testimonials into practice?
Publish a "TESTIMONIALS" document on your website which invites customers/visitors to submit their comments/testimonial. Normally it carries its own page on your website's main navigation heading called TESTIMONIALS.
Once the submission contents are approved by you, you can add the contents to your testimonial page.
With all respect people are lazy! It's the occasional customer that will do the effort to open your website out of their own will and to submit his/her testimonial. You must make it easier for your customer to submit a testimonial for your website. The basics are done now and your testimonial document/template is in place. Consider then email your customer and ask him/her for his/her testimonial by adding the link from the testimonial page.
Follow up on this exercise!
Another article to read and learn more about Customer Reviews