Digital Marketing Eco Map for Real Estate Agents
Website Marketing for Estate Agents versus Major Real Estate Agent Monopoly Property Companies
Practical Successful example website with immediate results in sales conversion in less than a month since website launch:
SEO audit (Before getting going, where are you now?)
Personal goals.
Financial Goals.
Planning. Training/Meetings/Diary
Who is your market?
Know your market.
Who are your influencers?
How does Prop. influence your sales?
How do you monitor it?
Filter prospects to only one filtered property? (Sales Method).
Business cards/ Content on business card/Email, website address, and services.
How do you get your stock?
More Notes:
Domain name for your individual website?
Email account - how must it read?
WhatsApp business account. Activated or not?
Property listing module. Redirect if needed.
Google ad campaign/Cost involved
Email signatures with logo and slogans.
Website Structure:
Site structure
Page structures
Contents (Keywords, visual elements(optimization),
Social media
Drive more traffic to the website.
Publish useful content on a BLOG e.g. below:
Walkability
Cost of living
Social life
Schools
Crime
Restaurants
Describe the advantages and disadvantages of the neighborhood and provide unique perspectives.
Add visual content: Images, videos, and photos
Optimization with good quality content.
YouTube channel.
Optimize your channel.
Categories/Properties.
Upload consistently.
Headlines, descriptions, titles, and headings!
FB business page
LinkedIn
Instagram
Share your uploads to the website and social media
Share your website address on social media
Links in and out! Internal links placements. Backlinks. No broken links.
Usability. Accessibility, mobile-friendly, site speed, and technically accurate!
Linked to Google Analytics
Linked to Google Search Console
Linked to Google Business Profile and keep up to date.
- Posts regular.
- Videos are short and regular.
- Photos regular.
Linked to other relevant Directories. Other directory websites besides Prop....
Redirects (Listing module)
ADA Compliance
Keep things as simple as possible!
Correct citations where published
More regarding Website
Pdf files and download link.
Users must be notified of any invalid information entered.
Website appearance does not rely solely on color.
Links/Buttons are clearly named.
Skip navigation.
Images ALT TEXT for screen readers.
Video content descriptions.
Audio files that play can be stopped immediately.
Page titles should describe page content accurately.
Users are notified of time limits.
Logical order headings.
Keyboards navigation.
Language code.
No strobe effects
Keyboard locked specific elements.
Multiple ways to access the site's pages.
The zoomed text must still be intact
Consistent menu and button order.
Only links are underlined.
Local Business Owners Interviews
- Perspective on neighborhoods.
- Demonstrate to potential home buyers regarding your area.
- Sell yourself. Sell your experience in your industry.
- Business owners must be asked to share these interviews on their own social media.
- Ask the Business Owner to publish your website link on his/hers. (Backlinks).
- Reciprocate.
- Optimize these interviews for SEO.
- Let the Business Owner read the result first before publishing.
- Repeat this process.
Ideas to Create Content
- Open house videos
- Listing videos(E.g. 10x best homes for families)
- Question and answers for the website with pictures.
- Statistics
- Good quality home and about us page content.