Introducing Blog Statistics: Insights on the Effectiveness of Blogging
The blogging industry is fiercely competitive, with over 600 million blog posts published among the 1.9 billion websites available. In this article, we will highlight the most significant blogging statistics to help you stand out from the crowd.
Competing for readers’ attention requires more than just an attractive blog design and layout; it also involves creating compelling and interesting content that speaks to your target audience while staying up-to-date with market trends.
Blog Content Types and Formats
Blog posts continue to be the most popular content format among content marketers, with over 90% producing blog posts to achieve their overall marketing goals. In comparison, emails and infographics are only carried out by 66% and 45% of content marketers, respectively.
Blogging Statistics and the Advantages of Blogs
Businesses with a blog receive 55% more visitors to their website than those that don't. Moreover, they produce 67% more leads each month. Companies that prioritize blogs over other formats also enjoy better SEO, generate better results, and attract more quality traffic.
Experts recommend writing blog posts with between 1,760 and 2,400 words. However, the ideal length of a blog post depends on factors such as the topic, depth, keywords, format, quality, industry, and more.
A recent survey showed that “quality of content” is the most important success factor among all bloggers. More than one-third of high-earning bloggers claim that the demand for higher-quality content by readers is now higher than it was two years ago.
Social Media Distribution Strategy
Distribution is as important as creation when it comes to blog content. Almost all bloggers promote their blog content via social media sites, and two-thirds of them are using email marketing. With 3.5 billion social media users worldwide, a social media distribution strategy is a must.
Frequency of Blog Post Publication
Companies that publish at least 16 blog posts per month receive 3.5 times more traffic than those that publish four or fewer posts. Therefore, the frequency of your blog post publication is essential to its success.