DIGITAL MARKETING: A SLICE OF THE CAKE EVERYBODY WANTS
In addition to the impact of the Covid-19 pandemic, numerous changes have reshaped the way we work, our workspace, and the tools we utilize.
For the past 18 years, my focus has been on assisting Small Business Owners in establishing an online presence. Initially, this primarily involved web design. However, the landscape has evolved, and design is no longer the sole factor to consider. Throughout these years, I have consistently emphasized the importance of newsletters for two key reasons:
Advertising your business.
Automatically generating content for your website, leading to improved Google search optimization.
Since my early involvement in web design for Small Business Owners, three major issues have persisted:
Many Small Business Owners struggle to write compelling content for their home and about us pages, taking Google Search Engine Optimization into account.
Crafting engaging newsletters or blogs proves challenging for most.
Effective product descriptions are often lacking.
In addition to these ongoing challenges, a fourth major issue has emerged, driven by the escalating demand for digital marketing. This issue includes:
The time required to establish a comprehensive digital marketing ecosystem.
The multitude of digital marketing platforms, causing confusion.
The need for basic computer skills.
Time dedicated to updating various digital marketing platforms.
The extra cost associated with Google and Facebook ad campaigns.
The need to acquire knowledge and skills for running these campaigns.
Maintenance and management concerns.
The onset of the Covid-19 pandemic forced me to pivot my business, a decision I'm grateful for as it enabled me to think innovatively. Adapting to the current situation, I have invested substantial time in researching and understanding the evolving requirements of digital marketing. While I can provide you with a wealth of information, I understand the common response of not having enough time to delve into this realm.
Eighteen years ago, we promoted website design with the slogan: "Create and maintain your website." However, it became evident that only a few individuals were able to succeed in this endeavor.
Looking at the image displayed above, it's clear that implementing such a digital marketing strategy demands significant effort and time. Larger companies allocate substantial resources to personnel in order to achieve their digital marketing goals. Neglecting this crucial aspect will undoubtedly result in falling behind.
Today, I focus on maintaining websites for customers, offering valuable suggestions and solutions instead of merely pointing out the challenges.
The image provided above serves as a foundation for understanding digital marketing. I will consistently update it with notes and additional information. Furthermore, I have started blogging about digital marketing to educate my customers about its requirements. However, another persisting issue remains: "You can lead a horse to water, but you can't make it drink."